/ A little about us

At USHA Play, we're not just about sports; we're about starting a movement. Our vision paints a world where the joy of play knows no bounds, emphasizing inclusion, diversity, and building connections. We believe in the power of sports as a bridge, connecting hearts, fostering understanding, and promoting active well-being. Guided by this vision, we endeavor to support environments where the essence of play thrives, where passions are kindled, and where every individual feels empowered. Whether it's popularizing traditional sports or uplifting talents from the grassroots, our commitment is unwavering. Dive deeper into our initiatives, and you'll discover a world where health, inclusivity, and continuous learning reign supreme.

PROMOTE

an equitable world by promoting inclusion and diversity in sports

FOSTER

a culture of active and healthy living for individuals from all walks of life

PROVIDE

unwavering support to inclusive platforms that uplift individuals from all backgrounds

DRIVE

the growth of grassroots sports across India, nurturing a culture of sportsmanship and teamwork

Usha International continues its partnership with Mumbai Indians for the 11th year

March 23, 2024: Usha International, India’s leading consumer durables brand, announced that it will continue its official partnership with five-time champions, Mumbai Indians men’s cricket team, for the 11th consecutive year.